5 Simple Steps To Ensuring That Your Website Is Found On Google Top Spot
A student of Economics will be quick to tell you “Supply creates its own demand”. This is another way of saying “build your website and visitors will come”. But anyone who owns a website knows that is rarely the case.
It is interesting to know that on the average, the first page of any Google search receives a massive 95% of traffic while the remaining 5% is shared amongst subsequent pages. This is the reason for this post: less technical things you can do to ensure your website gets a piece of the real action.
- ALL ABOUT YOUR WEBSITE URL
Though it is not essential to have a short and simple domain name, it is just a good marketing practice to have it short and simple. URLs are of utmost importance if you want to gain Google top spot. As a way of best practice, use URLs that make it easy for google to index your website. That means don’t go putting in dashes, dots and other symbols in your URL where they don’t need to be
- RIGHT KEYWORDS, RICH CONTENT
Whether B2B or B2C, the buying circle is heavily research driven. Inputting the right keywords and having rich content isn’t a maybe, it is a must-have. To give your website prospect for the Google top spot keep your content rich, simple and specific.
- PAID SEARCH
Ever heard of PPC (Pay-Per-Click) advertising? It refers to paying for traffic via advertising programs. This by far is the most effective and efficient way to get your website on the top spot of google search results. For your pleasure, the top 3 paid ad spots get 41% of the clicks on the page (Now, relate that to the 95% traffic of that page).
- PAY ATTENTION TO LOCAL SEARCH
The success of any business is, surely, dependent on attracting local customers. Getting traffic from around the world without resulting sales is as frustrating as getting no traffic and sales. So why waste resources on leads that have no potential of translating into paying customers? Optimising your website for local search avails you the chance to start ranking for various keywords from local searches on Google.
- TRY GOOGLE MY BUSINESS
This service is more than just appearing on the map, Google Map I mean; this service can help improve your public image and at the same time make it easier for new clients to find you online.
If you think you do not stand a chance in getting that Google top spot think again. All it takes is applying the best practice and see your website rank pretty good.
Now you have the knowledge, make the move and watch it happen!
